SKAG’s (Single Keyword Ad Groups)

Lesson 30 Chapter 1 Module 4

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Video Transcript

Hello, I'm Neil Morecraft and this is Autom8, and in this module, we're going to take a look at a single keyword ad groups, what that is, why do you need in your business? And then we're going to go over to a site called Aori, which is a bit of software that I'm going to use and introduce you to which saves you going into the Google ads account and doing that the hard way. And then we're going to connect to Google ads account and draft your first campaign. So without further ado, let's head on over to Asana, make sure you're in the right space. You'll find the links for these products as always in this section here. And yeah, let's have a talk about single keyword ad groups. So if you're familiar with Google marketing at all search marketing, you'll know that basically your bidding on a keyword, you're going to find encourage people that are looking for that keyword to click on your ad and go through to your landing page.

So typically what happens is you get a keyword like for example, in this instance, unified communications, and there'll be lots of other keywords associated with it, like unified communications suppliers, vendors costs, how much the unified communication cost, et cetera, et cetera. And what tends to happen is most people, because they're similar words, we'll put all of those words in one campaign. The problem with that is it's very hard then to match the campaign up with the keyword specifically. And what, what happens is that your quality score with Google will drop and your cost per click will go up as a result. So what Aori does is it creates a single keyword ad group for every keyword. So every variation of that word. So if it's unified communications, it would be communications unified, unified communications, unified communications as an exact match, broad match, and a phrase match.

And then it creates that as one single ad group. And then we use some clever technology inside Aori to create those campaigns automatically for. us so if you've got 300 keywords, you're gonna end up with 300 campaigns, but that's good because the quality of those campaigns is better. As a result, the quality score goes up and the cost per click comes down. So you can head over to Aori and check out their resources and their blogs and that kind of stuff. But it's fairly straightforward and you just click the button to get started for free. There's a trial on it. And then I think afterwards it's maybe 50, $60 a month or something like that. But it's definitely worth it. So yeah, if you're paying money monthly at $60, if you pay quarterly, it's a bit less than if you pay annually, it's down to $40 which is, you know, 10 a week or something it's definitely worth doing you're going to see why in a minute. And yeah, you head off to there and sort that out.

So yeah, that's what a single keyword our group is. You don't really need to understand too much more about it, other than that. And if that doesn't make sense, don't worry, it will become clear. So head off to Aori, get your account signed up when you do, when you log in, you're gonna end up with a page that looks a bit like this. So the first thing you're going to do is come down to this account and connect your account. I've already done that, but if if you're new to it, you just click the button here pick whatever account you want and sign in with your Google thing and that's fine. And that will then connect the account up. That's all you need to do.

And then when you've done that, you're going to want to just create a campaign. And again, I've already started this, so you're not going to sit and watch me do it all. But I'm going to show you the 186Kloud draft account that I've done. So you create the campaign and this is the process that you go through. And it is really very simple. So these keywords here have literally just been cut and paste from my list, and you do the same with your list. So if you want to, you know, at the end of the day, you can have as many keywords in here as you like, but I would advise initially keeping that to the sort of main keywords, because ultimately when you're doing some ad spend, you really want to try and get the, the the keywords that are gonna send the clicks.

So you can put as much in that as as you, as you like, but I've limited that to our main core keywords. And then when you come to create the campaign itself, you give the template a name, and then in this headline one, which is here, you want to use this drop down menu, select the title case because Google likes title case and then select the keyword itself. So by doing that, dragging this into here, what happened is, I don't want that one in there actually, cause I've done it already, but by dragging that keyword in there, and when someone types the search phrase, whether it's unified communications, benefits, software vendors, cloud, et cetera, you'll see this is changing over here. So if it fits, it'll put the actual search term in, and if it doesn't fit, you'll provide a backup term, which in this instance is unified communications.

So that's really important because that's dynamic text ad, and we need to have that dynamic text ad to make sure that whatever the search term is, is exactly what is in the header here in the ad, the next head of one, two and three you can just decide what you think is best. You can play around with that. And I think in the last video I showed you maybe some marketing hooks. You may want to take some ideas from that but just keep it simple and just be honest and straight to the point. And of course you can create more than one campaign. So, you know, it's not as if you're limited to one but you want to spend some time on this and get this right. This URL then of course, is your own URL, but you do have an option down here to put this path one and path two.

And it doesn't, I don't have to be real domain extensions, but I could just put in there, you know, technology again or something if I wanted to or you know, by now or something, you get the idea. Yeah. It doesn't matter that that's not a real URL, but that will then appear up here. Which is good. You want to try and use it if you can. So I'm just going to put solutions in there for now. Okay. So that's that equally with the description, you just want to try and keep that as concise as possible, you are limited to an amount of the characters, and again, you want to be using title cases throughout because Google likes the title case. You can insert the keywords in here as well, the dynamic yeah. Search terms. It depends on how easy this reads.

You know what I mean? Sometimes less is more so once you've got that configured and that really doesn't take very long. All you need to do here is come down and click up low. Now we've already connected it to a Google campaign, a Google ads account ads account. So you can see that there's nothing in here at the moment. And when I click this button here, that's going to upload. And sometimes it does it instantly. Sometimes it takes up to you know, five or 10 minutes or something, but it'll give you a signal to say that it's done. I think they're still doing it. Maybe it's my internet connection. Not very good again at the moment. So bear with me while that's doing that. I'm not sure if that's actually doing it or not. Now bear with me. Trust me. That is all you need to do. Of course. But normally you get a little symbol here that says it's uploading and this it's done already, which I don't think, yeah. Maybe my internet connection this morning here is a bit poor and that's why that's not showing. I'm pretty sure that that's, that's done that it's not come up with any errors or anything. Normally as I say, I don't worry about these small word count either sometimes if the, if the search volume isn't big enough Aori will suggest that you may be removed the key word. But I don't, I just let them run. And then over a period of time, what you see is when that information does come through into here, which it just looks like it's taken its time.

That campaign would already be published. And once you start driving traffic to it, you're going to see what what's, what gets see the clicks and the conversions and the ones that don't, we can just ultimately remove. And then we can put more ad spend towards the keywords that do so that's it in a nutshell, single keyword ad groups, absolutely vital at this stage in the game because paid search is going to be where the traffic comes from. Initially all the SEO work that we're doing and we're gonna carry on doing is going to take weeks, months, years for you to rank. So once you've you know, get your landing page up and you're ready to go in, the funnel was done all the rest of it. We've got to want to start driving traffic from it. And using a single keyword ad groups on Google search is exactly what we want to do. So go off and do that, and I'll see you in the next module.