Effective Outsourcing

Lesson 4 Chapter 1 Module 1

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Video Transcript

Hello, I'm Neil Morecraft and this is Autom8, and in this short module, I'm going to talk to you a little bit about effective outsourcing and the gig economy. And I want to spend a little bit of time on this subject because for many years, I've thought in my business that I needed to have lots of people in order to do lots of revenue. And the truth is that really isn't the case. In fact, it's kind of the opposite. If you can find good talent and just utilise them when you need them, your operational costs will fall through the floor and actually you'll get a lot more done. So I have a team of about 25 freelancers, I guess, that I use on a regular basis. But quite often I'll come across something where I think I just need an expert in that. And as long as I know what I'm looking for, I know I can go find those people with relative ease.

So we're going to cover why outsource, how and why to hire sort of great talent and then just a little tip on sort of managing those freelancers. So initially why do we outsource, well, ultimately cash is king. Cashflow is king. It is cheaper, it's easier and it works and it really is as simple as that, but I found along the way that it also has its downsides, right? So if you've not got someone sat behind a desk that you're paying full time, they don't have the same level of responsibility. If you're not sure exactly what you need, it can be hard to find these people. So there are some downsides, but equally there's a lot of upsides.

So one site I use extensively is and in your Asana project space under this task, you'll see a link out to where you can come in, create an account for free set up the fundamentals and then ultimately start to engage with these many freelancers. And there's lots of different freelancers on here. In fact, there's so many, it's kind of ridiculous.

So you need maybe a little bit of a strategy when it comes to what it is you need. So I'm going to go back to my slide here because this is the sort of formula that I follow, be direct, if you know what you need, it's actually very easy to find it, be very specific with your brief and compare the gigs before you order them and set a budget and don't just hire anybody. Don't rush into it. And don't filter by country unless you have to, because the reality of it is there are people now overseas that, that are offering services that you'd pay in UK a fraction of the cost. So I'm going to go into Fiverr and show you what I'm looking for.

So, as an example, if I'm thinking right, maybe I need to do some keyword research, right? So type in your keyword research, and it's going to filter me and 3000 odd results, which is ridiculous. And I might want to categorise it, but ultimately that doesn't really matter. Those categories don't stand for much but service options do. So I want to make sure that the person I'm speaking with speaks English, but that doesn't, they don't necessarily have to be in England. The seller details on this site in particular top rated will suggest obviously that they are at the top of their game. And I tend to avoid those mainly because you just will pay a premium for it. And often level two sellers are keen to get to that level one status. So if you filter by level two, you're going to get some good talent. You're going to get a lot more of it.

A budget. Now you might not know how much that keyword research is going to cost. So you might think, well, you know, maybe I want to put in there 20 quid or something. And that's fine, but if you don't, leave that budget out and just get an idea of what the going rate is and the delivery time in all honesty is going to be pretty rapid regardless of what you look at. And you can see already that that's gone from 3000 odd results down to 60 something. And then we can start to have a look. So, you know, site structure, keyword research, maybe not, I'm not after site structure, Amazon keyword research. No, I'm not looking for that, keyword research. Yeah. Okay. That's not a bad option, but got no reviews, so that's not good.

I'm looking here for someone who's got five star reviews and a lot of them, and this guy looks like a good fit to start with and he's very reasonable. So we can click into that, have a look at that gig in a bit more detail. I always look at the premium first and then work backwards. So a couple of days delivery, quick website audience and competitive research for 23 quid. That's pretty good going for a basic research I'm going to get yeah. You know, not a lot of difference there. Funnily enough, I would probably just order that gig and and let them do some competitive research. If that's what I wanted to do. Now, I'm going to show you how you might do that particular task yourself, but you get the idea. And if you want to, of course, you can save these.

And I've created again, folders in here to match the categories that I mentioned earlier. So that's a marketing task. I' save that in my marketing category. And of course, then you can just order through here. You can pay through here. And that's it job done.

When it comes to managing freelancers, I would suggest that you just keep communication to a minimum, so do whatever you need to do within the platform. And then ideally, maybe come back in Asana and mark that task as ongoing, maybe put a note that you've outsourced it to a freelancer. So again, if you want to have a look at the Asana workspace, you'll be able to to look at any particular tasks and maybe just use the comments section in here to remind you that you've outsourced that particular task. So if we go into 186Kloud, and you know, we're in this task here at the moment, I might want to go into this thing here and then just put a little note in here that I've, you know put a that I've outsourced to a freelancer.

So that's it pretty straightforward. I really, we do rely heavily now on the gig economy, because as I say, it's enabled me to go, yeah, extortionate operational costs in terms of, it was really down to very little. And I found out that if you know what you're looking for, so try to do the thing first yourself because then you'll realise actually it might not be as hard as you thought, but if you can't do it, you'll have a better understanding of what you need, what to do. And then you can pop into the gig economy, follow that process that I showed you. And then very simply outsource that task to a freelancer. So that's it on this option on this module, I'll see you on the next one.