Website Visitor Intelligence

Lesson 26 Chapter 1 Module 3

Listen In Soundcloud

Video Transcript

Hello, I'm Neil Morecraft and this is Autom8, and in this module, we're going to look at website visitor intelligence and what that is. And in particular, we're going to go and have a look at two products, lead feeder, and leadinfo. These two products are both software as a service. They kind of compete with each other and they're pretty much the same one slightly cheaper than the other. I don't actually use the products in my business mainly because I don't deal with disease per se. I deal with potentially arguably kind of what I would refer to as micro SMI or professionals. And this only really works if you're dealing with businesses. And the reason for that is that it's predominantly based on their IP address. So if someone's visiting your website from home, for example, that record is not going to come through.

If they're visiting your website from a business premise, then you're going to get a lot of information about that business. So if you're B to B, but definitely B to B this is an absolute must. And for 186Kloud this is an absolute must. If you're dealing with consumers or you're right down the the end there of the smee of the micro smee for me then this is this product isn't going to be relevant. But we'll take a look at it and you can make your own decisions. So once you make sure you're in the right space in Asana, you'll find there's a link in there that will take you out to lead feeder. And when you do, you'll just hit this page, which is a signup page. So we're going to use 186Kloud and then any old password or do suggest a strong one might as well. And yes, when I send tips now I see in here in a minute, it's pretty straightforward, but I will go through this process of how you connected up.

Let me use obviously the client's name in this instance. This would be yours, of course. And I put my number in their case if anyone wants to contact me about this. So this onboarding process is pretty straightforward. That's fine. I'll have to campaign. You've noticed there, actually, that the reason both of these products have been selected is because they integrate with the CRM and they integrate with the the automation software that we use. And that of course is a big bonus. So yeah, you'll see in a minute as we go through this, why that matters, but as say predominantly only available, only meant for business to business. I think that's about right. You don't need to give them any information on that.

Okay. So we need to add this script to the website so we can copy that over to our website noggin, and then I'll show you where to add that code. So again, Thrive has got this already installed as part of their product manager. So you can just add the script in there. So pretty sure down here, you actually come to analytics and scripts, and we want to add a new, I'm just going to copy that paste in there. I'm going to call that lead feeder. We want it before the head and we want it everywhere. That's it. That script is installed and come back to here. And then where does that give us save changes. Okay. Done that. Done that. Okay. Fine. Just go back.

Okay. Let's go up to a main dashboard then. Okay. Right. Let's have a look at our integrations. So I think we set up an active campaign for this or what it didn't mean to me, just check. You will know, actually the process here is pretty straightforward. I'm not sure whether I did this with active campaign. Obviously I use it, but I'm not sure I set it up already for this. This would tell me maybe no, no, I can't remember if I did, if I did and you want to connect it, it's pretty straightforward. You look for that API key, you pop the API keys in there and and that will effectively connected up. In this first 14 days what's going to happen is it's just going to be looking out for the website traffic.

And of course, you're not going to get a lot of that necessarily in the first 14 days. Cause right now we're still in the planning phase. We then got a deploy and executed per se, by the time you get to the end of that you'll know whether or not this works in the meantime, because there's not much data coming through. It's fairly easy for you to get your head around whether or not this kind of works. We will have just took up these Google accounts while we're here, because we're going to want to connect those to our analytics. You can go through this process. I think you'll see by now that it's all pretty straightforward. Again, the reason we use Google for that domain and the set up is because a lot of the time it's just a one-click install and that's it it's done.

And as I say, there's nothing to see in here at the moment, but you will start getting that information through. I just want to make sure that we've got the website connected because I don't recall the information in yet. Maybe I did. Yeah. Okay. So we've just got to wait for them now to pick up that that script that might take a day or so, I guess shouldn't take that long, but once that's done, that'll pop into life. So maybe in another video, we'll come back into this because right now, because we won't be able to see anything. No doubt. You'll get an email in the same way that I will, once this is done. And and you'll be able to see it. So as I say, the reason we want to use this is because there's a lot of people that are going to hit your website.

That don't take any action. So, you know, we're going to set up some goal conversion to begin to do some paid ads. And that predominantly will be the basis of our customer acquisition. We'll be able to see those people that take action, but a massive percentage or 80 odd percent don't do anything at all. They'll come to the website, they'll hit it, of whatever reason they're going to bounce. And there's not a lot you can do about that. Other than know that they'll come to your website and bounce. And that's where this lead feeder comes in. So what they do is they track the IP address from the user. That's hit the website. They cross reference that with some data public data, they get from LinkedIn and Facebook and that kind of stuff. And then they aggregate that content to get a match.

And then they show you exactly who's hit the websites. As I say, we can't show this now because we've only just set it up, but that's effectively what happens. And when they do that, they then register the lead. So you'll be able to see every week, this company at your website, this company, your website, et cetera, et cetera, we can integrate that into pipe drive. In fact, I think we maybe connected up already, if we didn't, I'll certainly go through that and connect it up. And then you can input export that information quickly into your CRM and then take them and send out an engagement. So, you know, it might be that we create a letter that say, Hey, I noticed you, you, you know, you browsing another website recently for whatever reason you didn't take any action. Are you interested in maybe setting up a call to explore ways of working together or something along those lines?

And as I say, you're going to get all that intelligence that you would otherwise not normally get. So Google analytics is going to say, yeah, you've had X amount of hits, but that's, as far as it's going to go it's not going to tell you who they are lead feeder. And in fact, lead info, I won't go through the sign up process for that, but it's basically the same. You can decide which one is right for you, if any, at all, any of these. But yeah, lead feed is going to give us all that information, which is great. So I think, yeah, as we come to, well, this is the end. Now if week three, as we come to the end of week four, we'll come back into this and we'll have some data in there by that point. We can have a slightly better look around. So with that in mind, well done for completing week three, I'll see you in week four.