I think any business owner would agree that it is crucial to be able to build relationships with clients and potential clients. In today’s busy world, we don’t always have the luxury of personalising our approach, so we need some personality insights. And that’s where Crystal Knows comes in.
Crystal Knows is a chrome extension that analyses public data to give you personality insights about various individuals. There are several benefits to a business owner in having these powerful personality insights. Firstly, it drives better decisions and more effective conversations with your clients and prospects. You can adapt your communication style depending on who you are speaking with in order to get more responses and, ultimately, more revenue. Secondly, it can help with the hiring process; simply identify key personality traits for any job and predict candidate success!
Crystal Knows is based around the DISC personality assessment based on the work of psychologist William Moulton Marston. The DISC model is centered around four factors:
- Dominance (D)
- Influence (I)
- Steadiness (S)
- and Conscientiousness (C).
Crystal’s algorithm identifies the above personality insights based on its analysis of public data. The data is obtained from reviews, LinkedIn accounts, Facebook pages, Google, and blog posts.
Its AI personality detection technology has startling accuracy. Therefore it’s no surprise that thousands of international companies use Crystal Knows for sales, recruiting, marketing, and more. Its clients include Amazon, Dropbox, and Disney to name a few!
Using Personality Insights To Optimise Results
Crystal Knows basically does the legwork of getting to know people for you. It is a technology that analyses millions of online data points to automatically give you personality insights without having to meet them. Now, this isn’t about duping anyone- it’s about tailoring how you present what you offer so that the potential customer can see how you can solve their problem. Win-win all round!
Furthermore, the amount of detail it gives you in its personality insights is impressive. It allows you to tailor your messages very specifically to each person in their natural communication style. This includes whether or not they enjoy emojis or sarcasm! Moreover, if you use Gmail, you can integrate it with Crystal Knows to get quick tips as you draft an email. For example, it might give you insights into how to greet them as well as what to avoid saying.
In addition, you can use the Crystal chrome extension to view prospects and customer personality insights as you browse LinkedIn. In your Chrome browser, simply open LinkedIn and navigate to someone’s profile. Then select the Crystal Icon that says “View Personality” on the right-hand side of the page and view the sidebar containing an overview of your contact’s personality insights. Finally, send a message specifically tailored to the personality type, and watch your business success soar!