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Week 2: Strategy

Module 2

Module Structure

Overview 3 Lessons

Quantum Leap

  • Where Are You Now?
  • What Does Success Look Like?
  • What's Your Why?
  • Setting SMART Goals

3 Types Of Traffic

  • Traffic You Own (Email & JV's)
  • Traffic You Control (Paid PPC)
  • Traffic You Don't Control (Free SEO)

Social Media

  • Choose Your Weapon
  • Brand Continuity
  • The Set & Forget Method¬†

Tasks 8 Lessons

Splash Page Part 1

  • WP Engine Website Hosting - Pre DNS
  • Installing Wordpress

Splash Page Part 2

  • WP Engine Website Hosting - Post DNS
  • Installing Thrive Themes (Product Manager)

Splash Page Part 3

  • Configuring Thrive
  • Your Coming Soon Page!

Strategyzer

  • Business Model Canvas
  • Value Proposition

Knowem

  • Social Profiles

Missinglettr

  • Automated Social Outreach

LinkedIn

  • Profile Optimisation¬†
  • Sales Navigator
  • Search & Save (List Creation)
  • Paid Ads
  • Crystal Clear
  • Automation
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